Americana Beer Company is celebrating its first holiday business season by giving back.

This December, Americana Beer Co. is turning its taproom into a force for good. We will be holding our Fight Like Banks holiday giving campaign throughout December to benefit Ronald McDonald House Charities of Greater Charlotte. This cause hits close to home for the Americana family.

The Story Behind Fight Like Banks
Head brewer Darren Tucker and his wife, Lindsay, recently welcomed their first grandson, Banks. Born three months premature, Banks has already faced more in his short life than most people face in a lifetime, but despite the odds stacked against him, he keeps fighting.

“He’s an inspiration to all of us, and it’s incredible to see him growing and beating everything thrown at him every single day,” Tucker said. “After months in the NICU, we’re excited to say that he will be coming home soon.”

During Banks’ time in the NICU, the Tucker family stayed at Ronald McDonald House to remain close to the hospital around the clock, a comfort that inspired this entire campaign.

“Ronald McDonald House does so much for families who have loved ones with extended hospital stays,” said Americana co-owner Zach Hinschberger. “We just want to do something to give back as a thank you for everything they do.”

Denise Cubbedge, CEO of Ronald McDonald House Charities of Greater Charlotte, says the partnership will make a real difference for families in crisis.

“Customer donations will support families just like the Tuckers who are going through some of the toughest times of their lives as they care for their loved ones in the hospital,” Cubbedge said. “RMHC of Greater Charlotte provides the comforts of home to hundreds of families each year. Whether it is a hot shower, a comfy bed, a home-cooked meal or a cup of coffee, your donations will help to keep families close when they need it the most.”

Introducing Fight Like Banks Pilsner
Alongside cash and can tab donations, Americana Beer Co. is releasing a brand-new beer built specifically for this cause: Fight Like Banks Pilsner, debuting December 10 during the Downtown Monroe Holiday Pub Crawl.

This clean, crisp pilsner is brewed with:

Want to enjoy it beyond pub crawl night? You can take home a 32oz crowler of Fight Like Banks Pilsner to sip on later. And every pint sold contributes directly to the cause; a portion of proceeds from every pint goes straight to Ronald McDonald House Charities of Greater Charlotte as part of this campaign.

Ways to Help
There are several easy ways to support Fight Like Banks this December:

  • Donate via text: Text PINTS to 91999
  • Donate online: Give here
  • Donate can tabs in the collection boxes located in Americana’s taproom
  • Donate cash via the cash box on the bar in Americana’s taproom
  • Purchase a pint of Fight Like Banks Pilsner starting December 10
  • Share the campaign — post photos of you enjoying Fight Like Banks Pilsner on social media using #fightlikebanks

Every donation, pint, and can tab helps keep families like the Tuckers close to their loved ones during the hardest moments of their lives. Stop by Americana Beer Co.’s taproom this December to raise a glass and make a difference for Banks and families like his.